Thalys chief explains post-merger name: ‘Eurostar is strongest brand’

source: NS

Thalys is a well-known player in European high-speed trains. The name of the international red train will disappear however with the upcoming merger with Eurostar, but not its characteristic colour.  Bertrand Gosselin, Thalys CEO, explains why this name was chosen.

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Author: Hendriëlle de Groot

Hendriëlle de Groot is an Editor of SpoorPro, a sister publication of RailTech

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Thalys chief explains post-merger name: ‘Eurostar is strongest brand’ | RailTech.com

Thalys chief explains post-merger name: ‘Eurostar is strongest brand’

source: NS

Thalys is a well-known player in European high-speed trains. The name of the international red train will disappear however with the upcoming merger with Eurostar, but not its characteristic colour.  Bertrand Gosselin, Thalys CEO, explains why this name was chosen.

Want to read more?

Subscribe now!

Take advantage of our exclusive offer to get full access to all premium content.

See the offer

Author: Hendriëlle de Groot

Hendriëlle de Groot is an Editor of SpoorPro, a sister publication of RailTech

Add your comment

characters remaining.

Log in through one of the following social media partners to comment.