Thalys chief explains post-merger name: ‘Eurostar is strongest brand’

source: NS

Thalys is a well-known player in European high-speed trains. The name of the international red train will disappear however with the upcoming merger with Eurostar, but not its characteristic colour.  Bertrand Gosselin, Thalys CEO, explains why this name was chosen.

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Author: Hendriëlle de Groot

Hendriëlle de Groot is an Editor of SpoorPro, a sister publication of RailTech

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Thalys chief explains post-merger name: ‘Eurostar is strongest brand’ | RailTech.com