Finnish Railways unifies ticket sales

Finnish national railway operator VR Group has dramatically altered its ticket sales. The company’s distribution system has been unified for both long-distance and commuter trains. To this end, VR Group developed new digital services.

The customers of VR Group are no longer required to use different distribution channels to buy a ticket for various types of trains such as long-distance and commuter. On 29 June, the Finnish railway operator has unified its sales system. In this regards, VR Group developed a new mobile application known as VR Matkalla and the uusi.vr.fi. online service. To buy all the types of tickets, the passengers need to register themselves at the mentioned channels. The authentication allows them to save the purchased travelling documents in a profile on the website or the app as well as to cancel them smoothly.

User experience

Before the official launching, they were tested by a pilot group of the customers. “In the new channels, transactions have been made as simple and hassle-free as possible for customers. The VR Matkalla app has garnered a lot of praise from customers for its ease of use, and the app has been rewarded for its user experience,” noted Vanessa Lehtinen, VR’s Head of Digital Services and Marketing.

Season tickets

Along with the launch of new digital services, VR Group has phased out the old ones being used by the commuter passengers: the beta.vr.fi online website and the VR Lähijunat mobile application. They are no longer available for the customers. However, the season tickets that had been purchased with their help are still valid.

Starting from 29 June, the customers are able to buy the season tickets for 14, 30, 60, 90, 180 or 365 days via the new digital services but only with logging in. In addition, there are still three options to obtain the season tickets without logging in: via VR’s service points and telephone customer service, as well as R-kiosks.

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Author: Mykola Zasiadko

Mykola Zasiadko is editor of online trade magazines RailTech.com and RailFreight.com.

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